Direct Response Marketing For Dummies

What’s This All About ?

Direct response marketing is a particular branch of marketing that gives small businesses cut-through and a competitive edge on a small budget. It’s designed to ensure you get a return on investment that is measurable.

DRM is designed to evoke an immediate response and compel prospects to take specific actions, such as opting in to your email list, picking up the phone and calling for more information, placing an order, or being directed to a landing page . So, what makes a direct response ad? Here are some of the main characteristics.

1. It’s trackable.  
2. It’s measurable.  
3. It uses engaging video ads and compelling landing pages.  
4. It targets a specific audience or niche.  
5. It makes a specific offer.  
6. It demands a response.
   

If you want to harness the power of DRM, this eBook is for you.

After reading this ebook, you will be able to:

• Understand your ideal prospects.  
• Capture their attention effectively.  
• Convert them into customers.  
• Extend their lifetime value, increasing your revenue from them.

Go download it, and you'll thank me later!

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